Applied Generative AI

Advance your knowledge of today’s civil space exploration

Earn a certificate of completion from JHU, a recognized leader in education and research. Earn 2 Continuing Education Units (CEUs) upon course completion.

Course description

Johns Hopkins Engineering Lifelong Learning’s online and asynchronous Applied Generative AI course offers a practical and forward-thinking approach to GenAI, combining essential fundamentals with real-world business use cases. This course will equip you with the skills to identify opportunities, drive innovation, and strategically integrate GenAI into your operations. The course emphasizes actionable business impact, from understanding Large Language Models (LLMs) and prompt engineering to customizing AI-powered assistants for specific business needs. You will leave with a clear roadmap for responsibly implementing GenAI, navigating key risks, and staying ahead of emerging trends like AI agents. 

Guided by renowned AI experts and Johns Hopkins faculty, you will gain a comprehensive understanding of AI fundamentals, business applications, ethical considerations, and future trends, with a strong focus on hands-on projects that develop practical skills in prompt engineering, AI customization, and strategic implementation. 

By completing this course, you will be equipped with technical expertise, strategic insight, and leadership skills, enabling you to drive AI initiatives, enhance operational efficiency, and lead AI-powered transformations in various roles such as AI strategy lead, AI developer, and AI consultant. 

Who is the program for?

• Leaders and Executives: Senior leaders and decision-makers seeking to drive innovation and enhance business operations.
• Technology Professionals: IT managers, software developers, data scientists, and AI specialists aiming to modernize business processes.
• AI Product Managers: Professionals involved in building or managing AI-powered products.
• Consultants: Advisors specializing in digital transformation and AI adoption.

Acquire essential knowledge in Python

Designed by JHU Faculty, the curriculum covers key areas of gaining proficiency in Python, utilizing generative AI.

• Prompt Engineering
• AI Customization
• Strategic Implementation
• Ethical Assessment
• Risk Management

Built for Everyone

Dynamic Online Learning

Engage in dynamic, interactive learning from anywhere in this online, asynchronous course.

Dedicated course support

Johns Hopkins University faculty are readily accessible to address your questions in the course, ensuring a personalized learning experience.

Engaging materials

Content and use cases ensure it is current and relevant to today’s civil space exploration.

Hands-on activities

Hands-on activities that ensure you leave with actionable takeaways.

Faculty

With a career of over 30 years, Dr. Christophe Morin is a pioneer in neuromarketing, AI-based predictive analytics, and persuasive messaging. His groundbreaking NeuroMap™ model bridges neuroscience and consumer psychology to optimize how brands connect with audiences on a primal level. As co-founder and Chief Persuasion Scientist at SalesBrain, Dr. Morin has transformed persuasion into a measurable science, creating tools and methods adopted by top brands and training executives globally in brain-based influence.

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